Future-Proofing Your Mobile Wallet Marketing Strategy
Mobile Budget Advertising
Mobile wallets, like Apple Pocketbook and Google Purse, store electronic versions of bank card, loyalty cards, occasion tickets, vouchers and more. They're an invaluable consumer engagement device for brands due to the fact that they're a long-term, easy-to-find, low-barrier way to link and convert.
Unlike e-mails or social media sites ads, mobile purse passes can be regularly upgraded with vibrant web content-- which consumers want and expect. For instance, a merchant can establish an automated project that sends out day-to-day bargains to its mobile wallet pass holders for a limited time period.
This kind of targeted messaging shows you appreciate your most devoted consumers while additionally driving even more purchase regularity-- an effective mix. It's a specifically reliable strategy for brands that want to drive customer loyalty without app engagement having an app.